The United States Shopping eGift Cards Market size is reached a valuation of USD xx.x Billion in 2023, with projections to achieve USD xx.x Billion by 2031, demonstrating a compound annual growth rate (CAGR) of xx.x% from 2024 to 2031.
United States Shopping eGift Cards Market By Application
- Corporate Gifting
- Employee Rewards & Recognition
- Customer Incentives
- Marketing Campaigns
- Personal Gifting
In the United States, the shopping eGift cards market is segmented by various applications catering to different consumer and business needs. Corporate gifting remains a prominent segment where businesses purchase eGift cards in bulk to distribute among employees or clients during holidays, milestones, or as part of loyalty programs. Employee rewards and recognition programs also drive significant demand, with organizations using eGift cards as incentives for performance, milestones, or achievements.
Customer incentives form another critical application segment, where businesses use eGift cards to reward customer loyalty, promote referrals, or encourage repeat purchases. Marketing campaigns represent a strategic use case, where eGift cards are leveraged as promotional tools in giveaways, contests, or partnerships to attract and retain customers. Lastly, personal gifting continues to grow as individuals increasingly opt for convenient and versatile eGift cards for occasions such as birthdays, anniversaries, or celebrations.